New Balance

New Balance is one of the most respected sports footwear brands in the world, known for its unique combination of comfort, innovation, and performance. Founded in 1906 in Boston, USA, by William J. Riley, the company initially specialized in orthopedic shoe supports but quickly evolved into a powerhouse in running and lifestyle footwear.

One of the brand’s strengths is its commitment to quality and local manufacturing. New Balance produces a significant portion of its footwear in the United States and the United Kingdom, using premium materials and advanced technologies. Iconic models such as the 990, 574, and 327 are highly appreciated by both athletes and urban fashion enthusiasts.

With innovative technologies like ENCAP and REVlite cushioning, New Balance shoes provide exceptional comfort and optimal support. The brand is also a strong supporter of professional athletes and sponsors numerous sports teams and events.

Today, New Balance remains an iconic brand that combines functionality with modern aesthetics, making it a favorite among athletes, sneaker collectors, and streetwear fans worldwide.